SooSo Entertainment is a subculture agency based in Hongdae, Korea, and operates the largest live idol management system in Korea with SETi LIVE HALL, a specialized subculture venue.

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With a deep understanding of subculture and idol culture, we discover new artists and plan original content to provide fans with a differentiated experience.

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Our company utilizes a multi-label system, which features artists with diverse personalities and distinct musical styles. Each label has its own color and musical direction. This approach enables fans to experience a diverse range of styles from various artists, while providing them with a platform to express their unique identities more distinctly.

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Furthermore, SooSo Entertainment is engaged in active negotiations with international partners to establish a strong global market presence. We are fostering artists who are loved by fans not only in Korea but also overseas through various forms of collaboration, such as international joint projects, overseas performances, and content production. By doing so, we are pioneering new possibilities for Korean subculture.